You’re Paying for the Design
The self as we experience it is like the graphic user interface developed by those proto-Macintosh visionaries at Xerox’s Palo Alto Research Center, a comforting and simplistic piece of make-believe that presents a friendly visage, the familiar illusion of the desktop, masking the intricacies of machine code buzzing away below, all those marching zeros and ones. The conscious self is no more the whole organism than the interface is the whole computational system.
Mark Kingwell (1999)
